Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.
Sample Player
Narrator | Kathe Mazur |
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Length | 4hrs 30mins |
Catalogue No. | 15999 |
Publisher | Transworld; 2022 |