TRACTION: HOW ANY STARTUP CAN ACHIEVE EXPLOSIVE CUSTOMER GROWTH
By Justin Mares & Gabriel Weinberg
Synopsis
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
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| Narrator | Gabriel Weinberg |
|---|---|
| Length | 7hrs 30mins |
| Catalogue No. | 15649 |
| Publisher | Penguin Audio; 2022 |